Who is The Asset?
Jonathan Moore, a self-taught technology enthusiast who's been using computers since the age of 6 on the family Macintosh.
After seeing the need for client experience focused IT solutions, he started The Asset in 2012 to assist families with their home computer needs.
In 2015, The Asset expanded its services to include entrepreneurial and SMB clientele, and in 2021, further added contracts in the public service to its offerings.
In 2025, The Asset returned to its roots, focusing on consumer / family clientele along with continuing to add new entrepreneurial businesses to its portfolio.
The Asset prides itself in helping all its clients to learn how to use and rely on various local and web-powered tools to improve and automate how individuals, families, and small businesses operate on a daily basis.
Learning
Want to learn more about pretty much anything? The Asset will teach you / your family / your business how to use your computer, applications, or how to accomplish various tasks across various tools and settings - all delivered virtually through Zoom, plus the sessions are recorded and shared with you so you can re-watch any time, no need to take notes!
Tools & Automation
Currently paying for a handful of digital tools and services, but not sure how to use them, or how to connect them together so they talk to each other? The Asset can do a digital audit of your services, help cut out those you don't need, and suggest better (and perhaps cheaper!) alternatives.
Challenge Us
The Asset prides itself in being a "Jack of All Trades, Master of Some" - looking to learn how to get on top of your security and manage your passwords? How about setting up cameras and hubs to make your house a smart home? Setting up a booking service that auto syncs to your calendar? Try us, we love creating custom solutions from scratch
Services
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Book a Half Hour
Not sure if we can help? Book 30 mins to have a quick chat to see if we're a good fit, no charge
Portfolio
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- All
- App
- Card
- Logo
- Web
Contact
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A108 Adam Street
New York, NY 535022
jon@theasset.ca
+1 613 276 0077